monitoring
analytics Primarch of the XIIIth — Performance Analytics

Guilliman — Performance Analytics

The Lord Commander of data. Measures everything your creatives do in the real world.

What he does

Three capabilities that turn scattered data into actionable intelligence.

monitoring

Collects metrics from all networks

Pulls metrics from Meta, Google, TikTok, and YouTube via Windsor.ai. One API for all channels.

health_and_safety

Health Score 0-100 per brand

Calculates an automatic health score for each brand with real-time performance checks.

emoji_events

Detects winners and losers

Identifies which creatives are performing and which are failing, and feeds those learnings to Cawl.

How it works

Three steps to unified, automatic analytics.

01

Connect your Windsor.ai account

A single Windsor.ai API key connects all your data sources: Meta, Google, TikTok, and YouTube.

02

Automatic daily collection

Guilliman collects metrics daily without intervention. You wake up with fresh data every morning.

03

Weekly health score + learning

Receive a weekly health score per brand and automatic learning that feeds into the next generations.

Why it matters

Without data, you are optimizing in the dark.

hub

One API = all networks

No need to configure integration after integration. Windsor.ai unifies everything in a single connection point.

scoreboard

Measurable score without subjectivity

Instead of opinions, you have a 0-100 number that reflects the real health of your creatives.

all_inclusive

Closed loop with Cawl

Winners become positive Cawl memory. Losers become negative learning. The system improves on its own.

sync Operational Loop

The loop with Cawl and Sanguinius

Cawl generates the creatives. Sanguinius distributes across networks. Guilliman measures the real impact and feeds winners and losers back to Cawl — creating an automatic continuous improvement cycle.

Ready to measure the real impact?

Connect Windsor.ai in two minutes. Guilliman starts collecting data the same day.